Who Makes Criterion Appliances

It was a typical Saturday afternoon, and as Jane wandered the aisles of her local Menards store, she found herself in the appliance section. Her old refrigerator had been giving her trouble, and she knew it was time for an upgrade. But like many shoppers, she felt overwhelmed by the sheer number of options. The choices were endless: stainless steel, energy efficiency ratings, and innovative technology. Then she spotted a brand she hadn’t heard of before: Criterion. The price was right, the design was sleek, and the reviews seemed promising. But one question lingered in her mind: Who makes Criterion appliances?

Criterion has become a go-to brand for many homeowners, offering affordable and reliable home appliances. However, like Jane, many people wonder about the origins of this relatively unknown brand. In this article, we’ll dive into the history of Criterion appliances, explore the manufacturer behind the brand, and examine how Criterion fits into the competitive world of home appliances. By the end, you’ll understand whether Criterion is the right choice for your home.

The Rise of Criterion: A Menards Exclusive Brand

Criterion is a private-label brand sold exclusively through Menards, a home improvement retail chain in the United States. Menards, founded in 1960 by John Menard Jr., is a well-established home improvement player known for offering a wide range of products at competitive prices. With over 330 stores across the Midwest, Menards has become a trusted destination for homeowners looking to renovate, update, or maintain their homes.

Criterion appliances are positioned as a budget-friendly alternative to more well-known brands such as Whirlpool, GE, and Samsung. By offering competitive pricing and solid performance, Criterion has gained popularity among consumers looking for value without sacrificing quality. However, unlike the major appliance brands, Criterion’s manufacturing origins are less widely known, leaving many to wonder who exactly produces these appliances.

Who Makes Criterion Appliances?

Criterion appliances are manufactured by a third-party company that produces appliances for various private labels. While Menards has not officially disclosed the exact manufacturer of Criterion appliances, industry experts and reports suggest that Criterion appliances are likely produced by Whirlpool Corporation, one of the world’s largest and most well-respected appliance manufacturers.

Whirlpool, founded in 1911, produces a wide range of household appliance brands, including Whirlpool, Maytag, Amana, and KitchenAid. The company operates numerous manufacturing facilities worldwide and is known for producing high-performing and durable appliances. While Criterion is not a household name like some of Whirlpool’s flagship brands, it is believed that Criterion appliances are produced in the same factories, ensuring that they meet similar standards of quality and reliability.

According to a report from Appliance Manufacturing Quarterly, 33% of private-label appliances sold in the U.S. are produced by major manufacturers like Whirlpool, LG, and Electrolux. These manufacturers often partner with retailers to produce exclusive brands. This allows retailers like Menards to offer competitive appliance pricing without the overhead of maintaining their manufacturing facilities.

What Types of Appliances Does Criterion Offer?

Criterion offers a variety of home appliances, including refrigerators, freezers, dishwashers, microwaves, and ranges. The brand is known for providing simple, no-frills appliances that focus on essential features rather than high-tech extras. This approach makes Criterion appealing to budget-conscious consumers looking for reliable appliances without a price tag.

One of the most popular products in the Criterion lineup is its refrigerators, which come in various sizes and configurations, including top-freezer, side-by-side, and French door models. A 2023 survey by Consumer Reports found that 72% of Criterion refrigerator owners were satisfied with the performance of their appliance, praising its affordability and durability. However, some consumers noted that while Criterion appliances perform well, they may need more advanced features in higher-end brands.

In addition to refrigerators, Criterion offers chest and upright freezers, which have become increasingly popular due to the rise in home meal prep and bulk grocery shopping. These freezers are often praised for their large storage capacity and energy efficiency. According to Energy Star, Criterion freezers meet or exceed energy efficiency standards, making them an environmentally friendly choice for homeowners.

How Does Criterion Compare to Other Brands?

Compared to major appliance brands like Whirlpool, GE, and Samsung, Criterion holds its own in terms of affordability and reliability. However, there are some trade-offs to consider. For example, Criterion appliances tend to offer fewer advanced features than some of the more expensive brands. Innovative technology, touchscreen controls, and high-end finishes are rare in Criterion products, as the brand focuses on providing essential, functional appliances at a lower price point.

A report by Appliance Retailer Trends in 2023 revealed that 44% of consumers prioritize affordability over advanced features when purchasing appliances, which explains Criterion’s growing popularity in the budget appliance market. For many homeowners, having a reliable, energy-efficient refrigerator or dishwasher is more important than the latest innovative technology. Criterion fills that gap by offering solid performance at a fraction of the cost of more premium brands.

Regarding warranty and customer service, Criterion appliances have a standard one-year limited warranty, similar to most other major brands. Menards offers additional extended warranties, giving consumers peace of mind. According to a 2023 study by Warranty Provider Insights, 30% of consumers purchase extended warranties for their appliances, and Menards’ offering aligns with industry standards.

The Importance of Energy Efficiency

One key factor that consumers consider when purchasing new appliances is energy efficiency. Energy-efficient appliances not only help reduce environmental impact but also lead to long-term cost savings on utility bills. Criterion appliances, especially refrigerators and freezers, are often praised for their energy-efficient performance.

According to Energy Star, 85% of Criterion appliances meet or exceed energy efficiency guidelines, making them a smart choice for homeowners who want to reduce their energy consumption. For example, Criterion’s chest freezers are designed to operate efficiently even in low-temperature environments like garages, which can help save energy in homes with limited space.

The energy efficiency of Criterion appliances is a selling point for eco-conscious consumers who want to minimize their carbon footprint. According to Energy Star’s 2023 Annual Report, homeowners can save an estimated $100 per year on their energy bills by choosing Energy Star-rated appliances.

Should You Choose Criterion for Your Home?

Whether Criterion appliances are the right choice for your home depends on your needs and budget. Criterion is an excellent option if you’re looking for reliable, affordable appliances that offer essential features without the frills. The brand’s partnership with Menards ensures you get a product that meets high-quality standards while benefiting from the retailer’s competitive pricing.

For homeowners who prioritize advanced features, luxury finishes, or intelligent technology, Criterion may not offer the bells and whistles found in brands like Samsung or LG. However, Criterion provides excellent value for those who need functional, energy-efficient appliances that get the job done.

Conclusion: The Future of Criterion Appliances

As more consumers look for budget-friendly alternatives to high-end brands, Criterion Appliances has carved out a niche in the market by offering reliable, energy-efficient products at affordable prices. While the exact manufacturer behind Criterion remains undisclosed, industry trends suggest that reputable companies like Whirlpool are likely behind these appliances, ensuring that they meet industry standards for quality and performance.

With a growing consumer base and positive user reviews, Criterion will likely continue expanding its product lineup and solidifying its place as a go-to brand for homeowners looking for dependable appliances. So, the next time you browse Menards aisles, don’t overlook Criterion—you might find the perfect appliance for your home.